Experience
Rewrote & led UX redesign of buyer onboarding, increased first day purchase rate +100% (4% → 8%), stream viewers +25% (60% → 75%), while volume of onboarded buyers increased 5x (4,000/day → 20,000/day)
Technical lead for buyer growth, team of 6 engineers. Primary technical owner of new buyer onboarding experiences, high traffic web landing pages, web to app deep linking.
40% of Snapchats sent every day are from features I built and codesigned UX for as tech lead of Snapchat growth team (>3 billion Snaps per day)
Technical lead for a team of 8 engineers. Primary technical owner of sending surfaces for 8 billion Snaps sent per day (~70% of all Snaps sent)
Increased Snaps sent from 2.4 to 8.1 billion per day, outpacing user growth by 85%
Started and grew off-platform sending initiative from 0 to 26.5 million shares per day, driving 5+ million app opens per day
Bootstrapped SaaS - 80k+ ARR, 500+ paying subscribers, 350k+ apartment doors unlocked. Users acquired organically by dominating SEO for our niche.
iOS/Android app retrofits existing building access systems to provide smart access control (unlocking, access codes, call forwarding, push notifications, access history).
Built with React Native/Node.js hosted on Heroku. Designed in Figma.
Built first revenue generating feature for Spencer Rascoff-funded Queue app.
Feature is an AI movie recommendation chat experience based on the user's watch history.
Created landing page A/B testing framework
Led email drip campaign implementation
